THE DEVIL WEARS PRADA UNVEIL SHORT FILM & DOUBLE SINGLE “WHERE THE FLOWERS NEVER GROW”/ ”WAVE”, ANNOUNCE ALBUM “FLOWERS”
- Clara Gesulga
- 6 hours ago
- 6 min read
Metalcore | Post Hardcore | Alternative Rock
Critically acclaimed Ohio metalcore legends The Devil Wears Prada have blessed us once again with a fresh collaboration with video director, editor and visionary Wyatt Clough, producing a new short film titled “That Same Place Where The Flowers Never Grow”, comprising their two new singles “Where The Flowers Never Grow” and “Wave”. The band released the double singles and film on YouTube earlier this month via Solid State Records.
“Where The Flowers Never Grow” and “Wave” are The Devil Wears Prada’s third and fourth singles to release off of the highly-anticipated upcoming album Flowers, which the band recently announced (22nd of August) alongside the short film/double single launch. This will be the ninth LP in the band’s established discography.
Flowers arrives to streaming services on November 14th.
The band initially teased the forthcoming album with their first two singles “Ritual” and “For You”, quickly garnering tens of millions of streams and receiving universal praise from eager fans, keen to get their hands on more TDWP. A great accomplishment of the band, “For You” was their first track to list on both the Mediabase and Billboard Active Rock charts earlier this year.
Editor/director of “That Same Place Where The Flowers Never Grow” and visual vibe curator of Flowers, Clough is a modern day alternative music scene icon, renowned for bringing the ideas of artists/bands famous in the post-hardcore scene to life, such as Beartooth, Silverstein and more.
Clough previously birthed the band’s music video for “Ritual” back in 2024 as well as “For You” (2025).
The cinematography and direction within the clip is casual and subtle yet keeps you on the edge of your seat. “That Same Place Where The Flowers Never Grow” is a film clip that is hard to look away from - even for a moment, drawing you in from the very first frame and leaving you eagerly awaiting what will happen next. You won’t want to miss a second of the multimedia art piece that this is.
With nature and greenery featured throughout, the film starts on the hillside of suburbia, featuring a stunning piano melody behind a chilling short monologue as clean vocalist and guitarist Jeremy DePoyster - disoriented, comes to consciousness by a backyard pool, taking in his surroundings under the golden sunlight, presumably after a big night with all their friends.
The gentle voice begins, setting the scene.
“I used to believe; if I got everything I wanted, maybe then I’d finally be happy.”
Jonathan Gering continues the melody on keys, inviting an entrance of soul-resonating strings and the continued short speech.
“But all of that was just a dream, and now it’s over.”
The synths kick in, the camera panning over to the band rocking out together with some friends, triggering a highly visually stimulating chain of events as “Where The Flowers Never Grow” unfolds. An abundance of florals are present throughout most shots during this track, as well as “Waves”, with the former drawing attention to a coffee table with a variety of liquor bottles, empty glasses, unwashed plastic cups and a single white take-out noodle box sprawled across it.
DePoyster gave good insight on some of the lyrical choices within the track.
“The ‘place where the flowers never grow’ is an analogy for where you go when you’re alone,” he reveals.
“For us, it could be sitting still alone and wondering why we can’t find happiness. You’ve got to find peace in the mediocrity instead of striving for it externally.”
“‘Where The Flowers Never Grow’ is a song about the realisation that no matter how good things get from the outside, there is a still a place of darkness in our minds - the place where flowers never grow," DePoyster explains.
"The hours spent away from the stage and the bright lights can be a lonely place. The lyrics are a reckoning with how you can receive everything you thought you wanted, but you still have to reckon with the intrusive thoughts of emptiness and old wounds that you’re trying to find a way to heal. My hope is that anyone who hears the song feels seen, that they’re not alone in the darkest corners of their mind, and that we’re all trying to find a way forward."
Giuseppe Capolupo’s drumming on the track is very upbeat, interesting and satisfying to listen to. The pumped up pace of the song and synths in particular reminisce elements of early 2000s metalcore in certain spots - a catchy, mid-frequency heavy track that absolutely flew into my playlists.
At the track’s breakdown, both vocalists hop into a car and hit the gas, the visuals transitioning over to a desert setting packed with spiritual symbolism and more gorgeous floral arrangements for “Waves”.
“I fall back to what I know, that same place where the flowers never grow.”
Mike Hranica and DePoyster stand still in awe, bearing witness to a group of free-spirits as they dance together in ceremony.
The band opts for a slower pace and softer sound with “Wave”, allowing each instrument (particularly the strings) to shine. This is a song to sway your body along to with closed eyes, feeling each lyric within your soul.
Speaking on “Waves”, Hranica said, “We like to map out our lives, but you’ve got to be able to relinquish control,”
Serving as a reminder to accept and embrace life’s journey and destinations willingly as they come forward.
“I try to be positive and think, ‘Ride the wave, man’,” smiles DePoyster. “I believe there’s a true path you’re supposed to be on. If you fight against, it can be hard.”
The iconic colour schemes and warm toned old-school feel to Clough’s editing ties everything together with sophistication and grace - a visually stimulating film clip that feels polished yet holds so much character within it.
Admittedly, I found myself watching the film through, wide-eyed like a baby watching one of those dancing fruit videos on YouTube. This is a phenomenon that I urge you to experience for yourself, as I cannot truly do it justice with descriptors alone.
Witness “That Same Place Where The Flowers Never Grow” in all of its glory here.
Hranica opened up about the concept of the album Flowers, saying it “is a story of trying to understand why you still deal with darkness and demons even after you’ve gotten everything you thought you wanted.”
“Those things don’t make you happy, though, so you’re journeying forward. Eventually, you settle into this quest we’re all on. The record isn’t an answer for what to do. We just said these feelings out loud, so maybe your emotions are validated as a listener.” DePoyster added.
Flowers track listing:
01. That Same Place
02. Where The Flowers Never Grow
03. Everybody Knows
04. So Low
05. For You
06. All Out
07. Ritual
08. When You're Gone
09. The Sky Behind The Rain
10. The Silence11. Eyes
12. Cure Me
13. Wave
14. My Paradise
Back in 2024, the band decamped to a vacation rental property in Rogers, Arkansas for three weeks to build the foundation of Flowers with their very own Gering [keys, synths, programming, percussion] as producer.
After their time “in this heavenly corner of Arkansas,” Gering, DePoyster, and Hranica took a couple of trips to Los Angeles for the final recording sessions, collaborating with engineer Sam Guaiana [Color Decay], producers, mixers and songwriters Tyler Smyth [I Prevail, Falling In Reverse], Zakk Cervini [Bring Me The Horizon, Spiritbox] and Austin Coupe [Lø Spirit, Moodring].
The Devil Wears Prada also worked with Colin Brittain [Linkin Park, Papa Roach], Fit For A King’s Bobby Lynge, and Marshall Gallagher of Teenage Wrist for the production of the album.
The band will be keeping busy over the remainder of the year with a row of tours lined up, starting here in Australia with Bullet For My Valentine and While She Sleeps for “The Poison Australia 2025” tour throughout October, appearing in Melbourne’s John Cain Arena, Sydney’s Hordern Pavilion and at Riverstage in Brisbane.
TDWP will then be headlining South Africa’s RAMfest, as well as touring with Ice Nine Kills and Creeper in Europe before appearing at Warped Tour Orlando in November.
You can pre-order the Flowers [Indie Exclusive “Orange crush” LP] vinyl variant via Record Store Day.
Alternatively, if not both, you can pre-order a Flowers [limited to 500 copies - exclusive “Tangerine, Baby Blue & Bone Smash” LP ] variant from BrooklynVegan shop or the Revolver Magazine store.
There is also an epic Hot Topic exclusive “Swamp green” variant available.
Fans of Architects, Beartooth, We Came As Romans, Ice Nine Kills and A Day To Remember - this one’s for you. Don’t miss it.
